Richard Yelland

Biography

Richard is a writer, producer, and filmmaker who believes that being a good human being is good business. In 2000, he founded Curtis Birch, Inc. — a pioneering, mission-driven creative production house — to help conscious brands capture hearts and catalyze growth. By infusing cinematic, purpose-driven storytelling into communications, he helps companies turn their corporate missions into cultural movements.

His work has earned him two Emmy nominations, a Webby Award, and dozens of industry awards and film festival prizes. He remains deeply passionate about using the power of motion pictures and strategic communications to shift culture, drive real-world impact, and prove that purpose-led storytelling is a brand's ultimate growth engine.

The LOUPE Process

To help brands build sustainable campaigns with high ROI, Richard developed the LOUPE storytelling process — a turnkey story incubator that investigates, reveals, and magnifies the single most compelling impact story at the center of a brand's mission.

Key Partnerships

Richard has crafted high-impact campaigns for global and purpose-driven brands, including NIKE, Toyota, Bumble Bee, Sambazon, Surfrider, and Numi Organic Tea. These strategic projects consistently build deeply engaged, loyal audiences not just over years, but decades.

Featured Filmography

Richard's prominent documentaries and social-impact films include: